~ Stone Junction to support IESYS’s PR and international communications ~
Technical PR agency Stone Junction has been appointed by Romanian systems integrator IESYS, to deliver a strategic PR and communications campaign. The collaboration will enhance IESYS’s visibility across Eastern Europe and the Middle East, turning the company’s engineering depth into thought leadership that builds trust and recognition.
Founded in 2005, IESYS delivers integrated control and automation systems for sectors including traffic management and airport operations. Its engineers design and implement tailor-made solutions that support public authorities and private contractors in improving efficiency and reliability. With projects spanning Romania and Saudi Arabia, IESYS is entering a new phase of growth with a rebrand and an expanded international focus.
“Behind every runway, production line and road network lies a web of systems that must work in complete harmony,” said Andrei Iacobiță, general manager at IESYS. “That’s where we come in. Our engineers turn complex challenges into seamless operations, and now we want that precision and reliability to be reflected in how people perceive us. Working with Stone Junction allows us to speak with the same clarity that we build into every system we deliver.”
Stone Junction will deliver targeted media relations and technical content to showcase IESYS’s role in developing smarter infrastructure. The campaign will focus on industry and trade media across Romania and the Gulf region, with content shaped to reflect the company’s areas of expertise. SEO activity and regionalised press work will further support IESYS’s brand visibility online.
“True influence begins with understanding,” said Richard Stone, managing director of Stone Junction. “IESYS already has that depth. Its engineers know how to connect technologies that others treat as separate, creating systems that serve the real world rather than theory. Our role is to help turn that insight into a clear and consistent voice across the markets shaping modern infrastructure.”
The campaign will position IESYS as a dependable presence in automation and control, giving its engineers a platform that reflects the substance of their work. It will bring steady visibility across the regions that matter to the business and provide space for ideas shaped by real project experience. Over time, this approach will help IESYS speak with greater confidence in conversations about modern infrastructure and the role that careful engineering plays in keeping complex environments running well.
We get that it’s hard to keep up with the latest thinking in PR and marketing. Subscribe to our twice weekly blog, direct to your inbox, for the answers to all the burning questions your board ask – from using AI in marketing to how to spend your budget against a backdrop of constantly multiplying channels.
Manufacturing & Engineering Magazine | The Home of Manufacturing Industry News
