Briggs & Stratton Team up with Hainzl

Hainzl and Briggs & Stratton

Power solutions provider Briggs & Stratton, is proud to announce HAINZL Motion & Drives as a new technology partner within its VanguardTM commercial battery network. Vanguard, the dedicated commercial brand of Briggs & Stratton, offers OEMs advanced battery systems to power their machinery. This partnership further strengthens the global Vanguard technology partner network into new industries.

Founded in 1965 and celebrating its 60th anniversary this year, Austrian-based company HAINZL, provides and delivers specialised drive and automation systems to international manufacturers within the hydraulic, electrical system and human machine interface (HMI) sectors. Its new partnership with Vanguard, who brings nearly 40 years of experience in delivering power solutions to commercial applications, unites two trusted providers of integrated electrified power solutions.

Uniting these leading brands, this partnership expands Vanguard’s ability to support OEMs across Central Europe with tailored electrification solutions and demonstrates Briggs & Stratton’s commitment to innovation and the future of battery power technology.

David Frank, SVP and President of Electrification at Briggs & Stratton said, “Our technology partner program is key to Vanguard’s continued success, and we are proud to welcome HAINZL into it. Their focus on the electrification of mobile machinery perfectly utilises the strengths of the Vanguard battery system solution. Together, we’re committed to delivering the right power solutions for OEMs and look forward to a strong and lasting collaboration.”

With decades of experience, HAINZL provides a unique combination of engineering expertise, system integration capabilities, and customer-focused solutions to a wide range of industries – including machinery, agriculture and automotives to construction and metal. Acting as a single source for customised, high-performance solutions, HAINZL meets the rapidly evolving demands of modern machinery and industrial applications.       

Now powered and integrated with the Vanguard battery system, HAINZL will provide comprehensive solutions to a broader range of customers. An example of this is the integration of Vanguard fixed battery packs into the state-of-the-art electro-hydraulic system at M.A.H-Holzinger’s concrete lintel production plant, where an outdated diesel-hydraulic setup was replaced with a fully electric drive system. This resulted in a quieter, cleaner, and more sustainable operation, supporting electrification and environmental targets such as the Green Deal, while enhancing efficiency and workplace conditions.

While the partnership between HAINZL and Vanguard is new territory, it is supported by existing experience from HAINZL’s Czech subsidiary Technotrade, who is an existing Vanguard technology partner. Technotrade’s expertise will strengthen HAINZL’s electrification mission and their ability to support OEMs across Central Europe.

Paul Bramhall, Director of Electrification EMEA at Briggs & Stratton explained, “We are excited to collaborate with a partner that mirrors our values of quality, reliability and long-term customer support. HAINZL’s addition to the Vanguard technology partner network further strengthens Briggs & Stratton’s mission to support OEMs worldwide – in particular EMEA – with best-in-class electrification partners.”

Harald Schreibmüller, Head of Sales at HAINZL Motion & Drives said, “The technology partnership with Vanguard is another important step for HAINZL Motion & Drives in further expanding our offering in the field of electrification of mobile machinery. Vanguard’s high-performance battery systems, optimally complement our existing portfolio and jointly offer integrated system solutions from a single source – from the initial idea to implementation.”

“At the same time, the partnership strengthens our market position and enables us to tap into new applications and customer segments in the field of electrified drive systems.”

As OEMs accelerate their move toward electrification, Vanguard’s technology partner network makes it easier to integrate advanced battery solutions – helping manufacturers develop or repower existing machines with expert support and proven technology. Both Briggs & Stratton and HAINZL are excited to combine their strengths and drive forward innovative, future-ready solutions.

People on the picture: (left to right)

Manuel Eisner, Sales Manager Motion & Drives at HAINZL; Harald Schreibmüller, Head of Sales Motion & Drives at HAINZL; Kristina Cerniglia, CEO Briggs & Stratton; David Frank, SVP & President of Electrification Briggs & Stratton; Manuel Friedinger, Sales Manager Motion & Drives at HAINZL


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