Excel Machine Tools, a family-run supplier with more than 40 years of industry experience, has unveiled its updated brand identity and expanded product range, reinforcing its commitment to supporting UK workshops, manufacturers and industrial businesses with reliable machinery, equipment and aftersales support.
The updated brand reflects the continued growth of Excel Machine Tools as a family business, combining decades of product knowledge with a wider range of solutions for today’s workshop and industrial requirements.
With its expanded product range, Excel Machine Tools is able to serve a broad mix of sectors, including aerospace, engineering, defence, manufacturing, fabrication, automotive, education and training, nuclear, construction, maintenance, woodworking, metalworking, agriculture, repair workshops and general industrial operations.
The new website features more than 13,000 items. The website allows customers to buy directly online, with finance options also available through Excel Machine Tools’ partners Iwoca and Kennet Equipment Leasing.
Excel has also invested in a revamped showroom at its base in Exhall, Coventry, where customers can view selected machines in person and arrange demonstrations. For those unable to visit, the company can also provide video demonstrations, helping customers assess machines remotely before making a purchase.
The company’s support continues after delivery. Excel Machine Tools can assist customers once a new machine has been received, offering help with servicing, troubleshooting, maintenance and servicing callouts to keep equipment operating effectively.
“Our updated brand reflects who we are today: a long-established family business with deep industry experience and a much broader offer for modern workshops and industrial customers,” said Jag Sokhi, Managing Director of Excel Machine Tools. “We are proud of our heritage in manual metalworking machines, but our expanded range, improved showroom and online platform allow us to support customers across many more sectors with the same personal service Excel Machine Tools has been known for over the past 40 years.”
For more information, visit: www.excelmachinetools.co.uk
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