KeyTracker , one of the UK’s leading designers, manufacturers and suppliers of secure key and asset management solutions, has invested into three digital platforms and services to improve customer experience and create more personalised user journeys.

AssetControl.Cloud is the company’s new ‘use anywhere’ cloud-based software with a supporting app, developed in-house by KeyTracker’s tech team to provide customers with an easier way of keeping track of all their assets. 

The app offers real-time GPS tracking so users can monitor the precise location of their assets and stay informed about updates, as well as barcode integration to quickly scan and keep track of every asset – even if transferred from one user to another – enhancing efficiency and accurate accountability.

KeyTracker has also launched a new customer relationship management (CRM) platform, which integrates seamlessly with its recently updated website, streamlining KeyTracker’s customer ordering process and providing ongoing insights to assist every customer’s journey.

KeyTracker’s website has been completely redesigned  incorporating improvements that provide users with greater insight to all KeyTracker products and services. It works together with the new CRM to enhance the customer ordering experience, and customers will now be able to generate quotes for bespoke-made asset management solutions. 

Andy Smith, Director of KeyTracker, said: “Driven by our innovative in-house team, this significant investment into our digital footprint and services shows customers that we are constantly looking at ways to improve their experience with us. Across all these platforms, our customers will now benefit from a more customisable journey alongside a wealth of other benefits. 

“We want customers to see this big step as the start of an important journey. As technology marches on so quickly, cloud software in particular has to remain in constant development, and we welcome customer feedback to ensure AssetControl.Cloud remains a modern, fit-for-purpose solution for those looking to implement safe and efficient key and asset management. 

“We believe the steps we’ve taken will truly transform customers’ experiences and look forward to seeing the results come to fruition.”

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