The Fluency Business Group (Fluency) and Easyfairs are delighted to announce the signing of an agreement to incorporate its Advanced Materials Events into Easyfairs’ well-respected Advanced Engineering Show which occurs annually at the NEC in Birmingham. The next edition, featuring the Advanced Materials Events, will take place on 1st and 2nd of November 2023.

Under this new agreement, Fluency’s Advanced Materials Events will be rebranded as AMT Events, which will include the highly successful ConstructionAM, MarineAM, MedicalAM, MotorsportAM, SpaceAM, and SportAM events. This strategic alliance will further strengthen the Advanced Engineering Exhibition’s position as the premier destination for professionals in the advanced engineering sector.
A key aspect of the agreement is the establishment of the AMT (Advanced Materials and Technologies) forum, which will be located on the Advanced Engineering Exhibition show floor. Supported by Fluency, this forum will provide a unique platform for industry leaders, innovators, and experts to connect, share knowledge, and discuss the latest trends and advancements in the advanced materials and technologies sectors.

Fluency extends a warm invitation to the vibrant Advanced Materials Events community, encouraging them to join and participate in the upcoming Advanced Engineering 2023 exhibition. As part of the MOU, Fluency has committed to delivering two days of engaging content for the AMT Stage, ensuring that attendees will have access to insightful presentations, panel discussions, and interactive sessions featuring renowned industry figures.

Commenting on the agreement, Gemma Hardy, Managing Director at Fluency, said, “We are thrilled to join forces with Easyfairs and incorporate our successful Advanced Materials Events
into the esteemed Advanced Engineering Exhibition. This strategic partnership will provide an unrivalled platform for professionals to explore the cutting-edge developments in advanced materials and technologies. We look forward to welcoming the entire Advanced Materials Events community to Advanced Engineering 2023 and creating a truly exceptional experience.”
Simon Farnfield, Event Director, Easyfairs, the organiser of Advanced Engineering, added, “Advanced Engineering has expanded greatly over the years, starting as a specific aerospace event 14 years ago. 2023 felt like the right time to reimagine the show and prepare for a new era of manufacturing and engineering. Hosting the AMT Forum is exactly what makes Advanced Engineering a unique place for engineering and manufacturing professionals to learn from their peers in other industry sectors. It is why year on year the UK’s leading OEMs and Tier 1 such as Jaguar Landrover, Nissan, Mclaren, Airbus, Ford, Rolls Royce, Red Bull Racing, Siemens and

Sunseeker attend to source and hear about the latest products and innovations. The recent rebrand and the new incorporation of the AMT events is sure to enhance to opportunities for visitors and exhibitors alike at Advanced Engineering this year and moving forward.”
The Advanced Engineering Exhibition, renowned for its diverse range of industry sectors and its commitment to driving innovation, attracts thousands of professionals each year. By integrating the AMT Events series into this prominent platform, the collaborative efforts of Fluency and Easyfairs will facilitate greater networking opportunities, foster knowledge exchange, and fuel advancements in the advanced materials and technologies sector.

This year’s show comes with a fresh and future-focused rebrand, removing the previous show zones from its exhibition floor and introducing a Main Stage and the exciting new partnership with AM Events to deliver the AMT Forum for the first time.

For more information about the Advanced Engineering Exhibition, please visit: https://www.advancedengineeringuk.com/

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