Heinz Tomato Ketchup’s owner has announced the company’s commitment to ensure all of its packaging is 100% recyclable, reusable or compostable by 2025.

The Kraft Heinz Company, which also owns brands like Philadelphia and Capri Sun, said it will partner with packaging experts and organisations to explore technical, end of life and infrastructure solutions and actively progress efforts to improve recycling rates. Moreover, its plans also include the increase in use of recycled content in its packaging and the decrease on the overall volume of packaging used.

“Our collective industry has a massive challenge ahead of us with respect to packaging recyclability, end-of-life recovery and single-use plastics,” said CEO at Heinz Company, Bernardo Hees.

“Even though we don’t yet have all the answers, we owe it to current and future generations who call this planet ‘home’ to find better packaging solutions and actively progress efforts to improve recycling rates. That’s why Kraft Heinz is placing heightened focus on this important environmental issue,” he continued.

Kraft Heinz Europe is aiming and working towards making the recyclable Heinz Tomato Ketchup PET plastic bottle fully circular by 2022, by using recycled material that can be made back into food-grade packaging.

Heinz Tomato Ketchup was first launched in the UK in 1886 by the founders of the brand, the American businessmen Henry J Heinz and L Clarence Noble. The brand is now in a strong position in the UK and Ireland, with consumer surveys repeatedly demonstrating that Heinz is one of the most loved and trusted brand on the supermarket shelves. The company’s iconic products that are so loved by the people include Heinz Beans, Tomato Ketchup, Spaghetti in Tomato Sauce, Cream of Tomato Soup and Salad Cream.

Heinz UK and Ireland’s main food manufacturing facility is based in Kitt Green, near Wigan in the North West of England and turns out more than 1 billion cans every year. It is also Europe’s largest food factory.