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James Briggs Ltd Signs Deal with French Firm

James Briggs Ltd Signs Deal with French Firm

Aerosols and consumer chemicals manufacturer James Briggs Ltd has signed a distribution deal with French company Firex that will see it expand into the African market for the first time.

The Oldham-based firm will supply private label maintenance products to countries including Mali, Senegal and Cameroon, through the French distributor, while its in-house design team will work on local branding.

Its first African sales have come after sustained international expansion for the North West company, after moving into Middle Eastern and South East Asian markets as the business looks to strengthen its international distribution networks.

Tim Pugh, James Briggs’ Chief Executive Officer, explained: Our current focus is to expand the supply of our high-quality, British-manufactured products in emerging overseas markets, and our new partnership with Firex will help further this global strategy.

“James Briggs continues to look beyond the single market as an opportunity for long-term growth.

We are excited to commence and then grow sales in Central and West Africa, expanding our international reach. It’s testament to the quality of our in-house design and technical capabilities that we can cap the year with distributors in so many far-afield markets making James Briggs their partner of choice.

The firm has a history dating back to the 1830s where it was founded in the heart of Manchester.

Earlier in the month, James Briggs signed an Iranian export deal. James Briggs CEO Tim Pugh said of the deal: James Briggs has continued to realise its strategy of targeting new international territories, such as Iran, that are receptive to high quality, British-developed products.

While Brexit has meant a necessary realigning of our export activity, our wider strategy has always looked beyond the single market and we’re confident it will continue to serve us well in the near and long-term.

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