Auto Trader Group, an automotive classified advertising business, has purchased a software specialist for an undisclosed sum. The specialist in cause is KeeResources, a company that provides its services to the automotive industry, including a detailed vehicle taxonomy dataset for new and used cars which Auto uses to power its platform.
Funded in 2000, the software company operates out of offices in High Wycombe and Eastleigh. Its reported annual revenue and operating profit for the financial year to 31 December 2018 was reported to be of £5.5 million and £800,000 respectively.
“KeeResources has been an integral supplier to Auto Trader, as their unique vehicle taxonomy data underpins much of our core platform. Strategically, we believe it’s important to own and develop such a valuable data source,” commented Nathan Coe, chief executive-designate of Manchester-headquartered Auto Trader.
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