Shoes For Crews ® Partners with ISM’s PUMA ® SAFETY to Create the Future of Athletic Safety : The new partnership will enhance both companies’ safety footwear product offerings with a new line of industrial safety footwear.
Today, Shoes For Crews®, the global leader and pioneer in slip-resistant footwear, announced its partnership with ISM, a world-leading safety shoe manufacturer, and the exclusive PUMA® license partner for safety shoes. Together, Shoes For Crews and ISM will revolutionise the future of athletic safety beginning with a line of modern, slip-resistant industrial safety footwear under the brand PUMA® Safety.
The joint product line from Shoes For Crews and PUMA® Safety will blend performance with safety, featuring lightweight protective elements such as a composite fiberglass toe cap and metal-free FAP antiperforation protection. Enhanced with breathable, moisture-regulating linings, each pair also boasts a cushioning footbed and idCell shock-absorption technology integrated in the midsole. Meeting or surpassing the industry standard SR as per EN ISO 20344:2021, this footwear is meticulously designed to protect companies and their teams from slips and falls without sacrificing style and comfort.
“Our collaboration with ISM focuses on safety, durability, and comfort for maximum protection”, said Stephan Huber, General Manager at Shoes For Crews Europe. “By coupling our latest easy clean outsoles and state of the art technology with the classic athletic styling of PUMA®, we’re offering uniquely designed safety shoes, so crew members feel comfortable and safe at work. While the inaugural product line includes industrial products only, we fully intend on expanding the offering soon. This is just the beginning of a partnership that will help us enhance our customers’ experience and further our mission to become the #1 provider of safety footwear across all industries.”
Engin Gümüs, General Manager at ISM said “Our partnership with Shoes For Crews is logical as we both seek to provide our customers with safety footwear that is reliable, safe, and comfortable. We are delighted to team up with Shoes For Crews to provide classic safety shoes that will protect millions of workers and define the future of athletic safety.”
About Shoes For Crews®
Shoes For Crews® is a leading designer and manufacturer of slip-resistant footwear, protecting millions worldwide.
Our European headquarters were established in Shannon, Ireland in 2001. Shoes For Crews® began producing slip-resistant footwear in 1984 with a mission to create a safer workplace. The company’s focus is to deliver best-in-class safety footwear with superior slip-resistant outsole technology, unmatched comfort, and on-trend styling through a complete line of slip resistant footwear designed to bring each employee home safely. For more information, visit https://shoesforcrews.pro
About ISM and PUMA® Safety
ISM Heinrich Krämer GmbH & Co. KG, a member of PIP global, is a renowned manufacturer of safety footwear and workwear with roots tracing back to the 1930s. Since 2002, ISM is the worldwide exclusive partner of PUMA SE: developing, producing, and marketing in close collaboration a striking collection of performance safety footwear. Today, PUMA® Safety stands as one of the fastest-growing brands in the safety footwear sector.
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