The Metal Packaging Manufacturers Association (MPMA) launches CANtastic ™ campaign to showcase the benefits of metal packaging in run up to UK Metals Expo.

MPMA has kicked off its new CANtastic campaign including a new trademarked colourful, eye-catching logo in the run up to UK Metals Expo 2024, NEC, Birmingham, 11 – 12 September. 

The campaign demonstrates metal packaging’s core benefits such as its status as a permanently available material as well as its decorative and durable properties.

The logo will be used across a multimedia campaign including social media, print materials and on the MPMA stand (M50) at UK Metals Expo, an event that brings together the entire metals supply chain within engineering, manufacturing and construction.

“The campaign is designed to emphasise the compelling stats about steel and aluminium packaging, highlighting sector positives such as our high recycling rates, metal’s permanently available status, and consumers appreciation of cans,” comments Jason Galley, MPMA Director and Chief Executive.

“As the lead voice of the UK metal packaging industry attending Metals Expo and introducing the CANtastic campaign enables us to showcase the sectors’ important role in the circular economy as well as the latest product innovations.”

About The MPMA

The lead voice of the UK metal packaging industry

The Metal Packaging Manufacturers Association is the lead voice of the UK metal packaging industry with direct links into a European market employing 177,000 people across 760 companies producing over 98 billion containers each year.

The Association supports and represents members’ interests on industry matters related to operational, regulatory and environmental issues.

In addition, the work of the Association promotes the benefits of metal packaging and the sustainable attributes of steel and aluminium through education programmes, industry awards and relevant communication channels.

The MPMA is run by a small management team which operates through committees and working groups made up of representatives from member companies, and reports to a members’ Council.

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