Why Haldiram’s belongs in every convenience store this autumn
With September fast approaching, independent retailers near universities across the UK are gearing up for the return of students, a key demographic looking for affordable, convenient and delicious food options. As the new term begins, Freshers’ Week kicks off the academic year with social events and a flurry of activity, making it the perfect time for stores to showcase student-friendly products.
Haldiram’s, known for its authentic Indian snacks and world-food offerings, offers an exciting opportunity for retailers to diversity their shelves and appeal to a broad student audience.
Many students, particularly international ones, seek comforting flavours from home, while others look to explore global cuisines. Stocking a variety of products, from ready-to-eat snacks like Aloo Bhujia, Bhel Puri and Samosa to frozen meals and street-food-style-treats – ensures that stores stay ahead of trends and provide something for everyone.
Among the bestsellers for student are Haldiram’s ready-to-eat curries and combo meals, perfect for quick dinners or late-night comfort food. With classics like Dal Makhani, Rajma Chawal and Paneer Tikka Masala paired with rice or roti, these heat-and-eat options are both tasty and hassle-free.
Affordable choice, trendy selections
Student budgets are tight, making value-for-money options a necessity. Independent retailers can differentiate themselves from discounters by offering exclusive deals on student staples, bundling snacks with soft drinks or meal combos, and capitalising on convenience. Whether students are grabbing a quick bite between lectures or stocking up for late-night study sessions, having well-placed promotions encourages repeat visits and builds loyalty.
“Haldiram’s products are increasingly popular among young consumers who crave authentic flavours at an affordable price,” says Rhea Agarwal, Director of Business Development for UK & EU at Haldiram’s. “Retailers near universities can create a vibrant shopping experience by incorporating a mix of well-loved classics and new innovations, ensuring students find the options they’re looking for.”
Encouraging loyalty through smart stocking
Beyond food and drink, students often need everyday household essentials such as stationery, kitchen tools, and small appliances. Retailers can maximise their appeal by pairing snack selections with light household goods and seasonal needs. With smart placement, cross-promotions and digital engagement, convenience stores can establish themselves as go-to destinations for students who are settling into their new routines.
By adapting to student preferences, embracing world food trends and providing high-quality, affordable and innovative choices, independent retailers can ensure their stores remain a preferred stop throughout the academic year.
Trade enquiries
Trade buyers, distributors and foodservice professionals can contact Haldiram’s UK team for bulk orders, partnership opportunities and samples. Email support@haldiramuk.com or call 020 8574 8021.
Haldiram’s 88-year legacy
Founded in 1937 and still owned by India’s Agarwal family, Haldiram’s continues to shape the global Indian food market. With a portfolio of over 500 products, including traditional sweets, namkeen, ready-to-eat meals, frozen foods and instant mixes, the brand is distributed across 80+ countries.
Now, through Haldiram Overseas Ltd, the brand is accelerating its UK expansion to mainstream retail, hospitality and catering sectors.
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