Xplore Technologies is supporting its growing rugged mobility business with the introduction of a new channel partner program and the enlistment of several new distributors and resellers from all around the world.

The VXP (Valued Xplore Partner) Programme was launched at Xplore’s Annual Worldwide Partner Conference in Austin, Texas, where rugged mobile technology experts gathered together to discuss customers’ evolving workforce mobility requirements and emerging market opportunities for Xplore, as it expands its product portfolio beyond rugged tablets.

“This new channel programme gives our partners the tools they need to pursue and win more deals, while extracting more value from every sale of an Xplore rugged mobility solution,” said Debbie Russo, director of channel marketing at Xplore.

In order to reward its partners for their commitment to the sales, marketing and integration of Xplore rugged mobility solutions, the new VXP Channel Partner Programme was launched to leverage a well-defined, multi-tiered benefits structure to do so. For example, Platinum and Gold Resellers, along with Distributors, will receive a Volume Incentive Rebate (VIR), gain greater access to Marketing Development Funds (MDF) and receive a larger discount on demo units.

Meanwhile, Xplore Silver and Authorised Resellers will also be eligible for many of the new benefits to assist with the sales and marketing of Xplore rugged mobility solutions and grow their business to a higher tier within the Xplore VXP Channel Programme. In addition, all Xplore partners will receive a ‘finder’s fee’ incentive to register their deals through the new channel program, which will enable closer engagement with the Xplore sales team.

“Xplore wants to provide tangible proof to its worldwide partners that their continued support is more than just appreciated. We value their rugged mobility and vertical industry expertise. Ultimately, our channel is an extension of Xplore and representative of our brand in the field. This is why we are increasing our investment in those partners who invest even more in Xplore. We are highly committed to their success,” concluded Debbie Russo.