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Porsche’s exclusivity deal with EA may have ended

Porsche's exclusivity deal with EA may have ended

The long-running agreement between EA and sports car manufacturer Porsche looks like it may have concluded.

For several years Porsche has been largely missing from the rosters of the market’s largest racing games – that’s why you tend to often see cars from German company RUF, which bases its models on unmarked Porsche chassis.

Now GT Planet reports that Porsche branded entertainment manager Sebastian Hornung said the following via a translation when asked about Porsche’s appearance in recent racing sim Assetto Corsa:

[Porsche] were always following what was going on in the gaming industry aside from EA. The license with EA runs out this year, because together they arrived at the realization that the current situation was not desirable anymore.

The relationship also with other game developers will change after 10 years of absence from pure simulations there is a desire to diversify what is being offered.

There have been exceptions to the rule over the years despite EA’s agreement, however, such as with Forza Motorsport 3 and the Porsche DLC for Forza Horizon 2, but Need for Speed has been the only series to consistently feature the brand.

Way back in 2011 Turn 10’s Dan Greenawalt confirmed that effort had been made to secure Porsche for Forza 4, but that EA had ultimately blocked the move.


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