Terex Trucks, the Motherwell-based manufacturer of both rigid and articulated trucks has been awarded the Most Innovative Communication as part of the Institute of Internal Communication Scotland Awards 2017. The company have received the award for their workplace experience.
The winnerâs new factory was created by Studio LR and has allowed Terex Trucks to create a new experience for their staff and visitors. The factory in Motherwell has changed the truck manufacturerâs brand experience, there is a focus on the people who make the truck and their scale in the brands new design. There is also quirkier imagery and slogans around the factory. Components taken from the trucks have been used as a part of the experience in the factory; there are truck cabin seats in the waiting room for the reception.
Terex trucks has their headquarters in Mother well and they are division of Volvo Construction Equipment. The truck manufacturer creates off-highway rigid trucks as well as articulated vehicles. The products to Terex Trucks are used in sectors such as mining, quarry and construction applications from around the world. The company has come from a strong heritage of hauling as well as manufacturing robust, reliable trucks. These products are used in the most extreme applications for hauling. The brand is trusted by other industry names and is created to provide a powerful performance in all conditions. Terex Trucks have been operating for more than 60 years in order to create the best vehicles they can for the most affordable prices.
Studio LR has redesigned the factory, and with Terex Trucks winning the awards will give a boost to both companies through the publicity created by the Scottish Awards. The judges praised the bold use of language. The Truck company managed to fend off the other category finalists which include SP Energy Networks, Clydesdale Bank, Midlothian Council and Heineken in order to win the Internal Communication Scotland Award.
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