Specialists in marketing for manufacturing, Full Mix Marketing, have been immortalised in icing as characters on a cake to celebrate their tenth anniversary.
The agency was established in Norwich in January 2016 by Sarah West and her husband James after realising they each had the same experience at local business networking events.
“People kept commenting that they couldn’t find a marketing agency which understood what they do, especially if they made or engineered something. Local agencies seemed largely focused on building websites for trendy brands, so it got us thinking” says Sarah, Full Mix Marketing’s Managing Director.
Conversation led to the idea of a marketing agency aimed at companies who operate business-to-business (B2B) in sectors like manufacturing, which could recommend and deliver all the marketing they needed.
Sarah, a CIM Chartered Marketer, left her senior marketing role and began the business from their dining room table. Having secured a few early clients, James too left his day job.
They moved into offices in 2017 and took on their first member of staff. Three years later, they moved to larger offices and in September 2025 relocated to a space which will allow them to significantly expand their current team of nine.
“Our greatest asset is our team, so they had to feature on our anniversary cake! Many of our colleagues have been with us seven or eight years and we wouldn’t have become the agency we are without them” states Sarah.
Full Mix Marketing deliver marketing for companies who operate in areas including manufacturing, engineering, construction, technology, logistics and business services.
As the firm’s name suggests, the team delivers a “full mix” of strategic, digital and creative marketing for their clients.
“Marketing works best when it’s joined up, so the name encapsulated what we wanted to deliver. The mix has evolved, including the boom in content marketing and more recently AI search, and our ability to successfully apply it to what our customers do has continually grown” adds Sarah.
The agency now provides ongoing marketing for companies across the UK, from Bristol to Newcastle, Kent to Wales. This includes manufacturers of products and parts which support aerospace, automotive, pharmaceuticals, fire safety, heating and many other sectors.
“Ten years have flown by, even during the pandemic! It’s the closeness of our team, the diversity of our clients and the success we’ve helped deliver that have made it such a superb experience” says Sarah.
Highlights during the agency’s first ten years have included winning an Institute of Directors award in 2018, being finalists for a DMA marketing award in 2023 and winning a Great British Entrepreneur Award in 2024.
The cake commission to celebrate the marketing agency’s anniversary was made by Emily Logan of All the Sweet Things.
“It seemed a shame to cut into such a work of art! It was delicious and the perfect way to mark ten years, as we look forward to the next decade supporting UK manufacturers with the successful marketing they need” concludes Sarah.For more information, visit www.fullmixmarketing.co.uk
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