Snowflake and Twilio Among Leading Technology Companies to Broaden LaunchDarkly New Capabilities

LaunchDarkly, the platform that helps engineering teams build products that customers love, today unveiled several significant technology integration partners in conjunction with its Galaxy Product Release. LaunchDarkly is collaborating with an initial set of technology companies to further extend the reach and power of these newly launched capabilities. These features will allow LaunchDarkly customers to drive more efficient developer workflows across every aspect of software releases from progressive rollouts to product experimentation, measurement, mobile development, and release targeting.

“LaunchDarkly’s Galaxy Product Release will be the North Star for today’s software development teams to create products that their customers love,” said Dan Rogers, CEO at LaunchDarkly. “I’m thankful for the initial group of technology companies that have joined our ecosystem, as these partnerships are a major step in unlocking this value for our customers.”

LaunchDarkly has partnered with the following companies to help improve both developer and customer experiences:

• Snowflake – LaunchDarkly has made their experimentation data available for direct access to joint customers via Snowflake Marketplace, enabling customers to stream LaunchDarkly feature events into Snowflake’s single, integrated platform for additional analysis of the business impact of development efforts based on warehoused data.
• Twilio – Leveraging LaunchDarkly, customer data in Twilio Segment can be activated and used to power targeted experiences, ensuring that updates and product changes reach the right audience.
• GitHub – Developers can power their GitHub Action’s workflows using LaunchDarkly to automatically create conditional controls, giving them visibility into which feature flags were modified as part of a pull request, making reference and code clean up easy.
• Sentry – Combining Sentry errors and LaunchDarkly, developers can roll back and disable features that have a regression, enabling developers to react to escalated error counts before they affect customer experience.
• Bitrise – Integrating with Bitrise unlocks greater visibility into new mobile app versions before the app store approval process is complete, enabling developers to start planning mobile release targeting before their users see the latest version of their app.

“Engineering teams have struggled with measuring and analyzing the business impact of new features, and we are excited to partner with LaunchDarkly to help alleviate that challenge across the software industry,” said Kieran Kennedy, Head of Snowflake Marketplace. “Our mutual customers will now have a shared view of where key business metrics intersect with the software features they are testing, and this is a notable achievement in reducing that gap.”

Snowflake Marketplace is powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allowing companies direct access to raw data products and the ability to leverage data, data services, and applications quickly, securely, and cost-effectively. Snowflake Marketplace simplifies discovery, access, and the commercialization of data products, enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud.

Companies interested in learning more about partnering and integrating with LaunchDarkly should visit here.

About LaunchDarkly
DevOps has spawned tremendous innovation from CI/CD to agile planning. However, the ongoing struggle to connect the code from engineering teams to compelling customer experiences creates inefficient development cycles, costly outages, and fragmented experiences. The LaunchDarkly platform helps engineers connect their work to the thing that matters most – their customers. Now, developers have a safety valve to instantly rewind when things go wrong to improve the velocity and stability of releases. They can target product experiences to any customer segment and maximize the business impact of every feature. And teams using LaunchDarkly easily drive consistent, engaging mobile experiences through better coordination and optimization of app development. With LaunchDarkly, engineers increase release velocity by 9x, reduce service outages by 97% and ensure over 99% of users get a bug-free software experience. See why engineering teams at the most innovative companies, including 25 percent of the Fortune 500, build products that customers love with LaunchDarkly.

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