Leicestershire based health and safety risk management experts; Finch Consulting, have relaunched their brand and website following client feedback and continuing growth plans. 

The business has evolved over the past year to become more capability led rather than service led. The new website follows this lead and will make it simpler for clients to find the information they need.

By shifting the marketing message and strategy to focus proactively on clients’ needs, they are able to demonstrate how they can add value to client operations so they can feel and see the benefits of partnering with Finch.

Steph Dennis, Head of Marketing, commented on the brand refresh, “I have been working in marketing at Finch since 2020, and have seen the company grow and innovate dramatically during this time. We’ve launched two new businesses, stepped up our recruitment strategy, won awards and jumped into the deep end with our marketing.”

“Due to the rate at which the company is evolving, I took stock of the current brand identity which we have been using since the 2016 merger of HSEC and RHMA to become Finch. There was a feeling amongst both internal and external clients that due to the direction the company is heading we had outgrown our current identity. To continue moving forwards we needed to re-establish our position with our clients and create a brand to take us into the future.”

“We’re still the same reassuring company and faces that are already trusted, and so speak with a matured assurance. We’re looking forward to seeing how the brand and website are received and continuing our growth plans.”

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