Xhibition PR has been named the agency of record for the leading German hospitality brand, Gekko Group. Established in 2003 by hoteliers Micky Rosen and Alex Urseanu, Gekko Group is a pioneering hospitality brand with a portfolio of hotels, restaurants and event spaces, all boasting unique concepts that are unmatched on the German hospitality scene. Xhibition has been appointed to support the global communications for Gekko Group’s existing properties – the daring Provocateur Hotel in Berlin and Roomers Hotel brand with properties in Frankfurt, Munich and Baden-Baden, and spearhead the launch of new projects including the acquisition of Travelcoup, a new semi-private airline, and the new Roomers Parkview property set to open in Frankfurt in Q2 of 2024.
Expanding into different verticals across the travel and lifestyle industries, Gekko Group has recently partnered with Travelcoup, Europe’s first provider of scheduled flights with a semi-private concept. After officially launching in August, Travelcoup VIP offers a flight schedule from Munich and Zurich to Mallorca and Ibiza with the advantages and amenities of a private jet at business class prices. Additional flight routes across Europe and four further jets already in the pipeline for 2024.
Looking beyond its typical travel and hospitality remit, Gekko Group will launch ‘No Rooms’ this October; a bespoke retail experience focused on the three pillars of curated brands, collaborations and original designs rooted in Gekko Group’s iconic hospitality brands. The initiative is led by Daniel Steindorf, the Managing Director of No Rooms and founder of Uebervart, and will be an extension of Gekko Group’s unique approach of catering to the needs of its community.
Gekko Group will continue to expand on the Roomers brand story with the arrival of Roomers ParkView, a 136-room-and-suite hotel in Frankfurt’s Westend, set to open in Q2 of 2024. The new Roomers ParkView will give great consideration to a large volume of top-level suites with an exemplary F&B concept as the main focal point, complete with a sky bar on the 17th floor and an exclusive Roomers Spa & gym, all envisioned by Italian designer Piero Lissoni.
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About The Gekko Group
The Gekko Group, headquartered in Frankfurt am Main, was founded in 2003 by Micky Rosen and Alex Urseanu. With its groundbreaking concepts, the constantly expanding company has made a name for itself internationally and has developed into one of the most innovative brands in the hotel and gastronomy industry. The recipe: a boundless love of life and an uncompromising passion to share it. The portfolio of hotel, gastronomy and event spaces differs in concept and design – but they are all places where the highest gastronomic standards are met, where the lightness of being is lived and the right people meet; encounters of a special kind unfold, and friendships for life are found. The Gekko Group’s portfolio in Frankfurt includes Roomers, The Legend, The Pure and the Gekko House, which was awarded Hotel Property of the Year 2010. In addition, the Gekko Group encompasses 300 furnished flats, the lifestyle retail brand NO ROOMS, the semi-private jet airline Travelcoup, Gekko Ventures, as well as the restaurants Burbank, Chicago Williams, TRINITII West, TRINITII Mosel and Moriki in the Deutsche Bank towers. The company has been expanding in Germany since 2016, with Roomers in Baden-Baden opening in November 2016 with the restaurant Moriki, Provocateur in Berlin in March 2017 with the restaurant Golden Phoenix, and Roomers in Munich and the restaurant Servus Heidi in October 2017. Roomers ParkView is expected to open in Frankfurt’s Westend in early 2024. Micky Rosen and Alex Urseanu were awarded “Hoteliers of the Year” by AHGZ and dfv Mediengruppe in January 2018, the Oscar of their industry.
About Xhibition
Headquartered in New York City, with offices in London and Tel Aviv, Xhibition is an award-winning public relations firm founded by Ross Belfer and Nestor Lara Baeza in 2014. Xhibition delivers exposure and engagement across a variety of media platforms for brands in the lifestyle, art and travel industries. Xhibition has been the PR architect for some of the leading brands around the world. Our team members have decades of experience garnering top media placements while still communicating a brand’s core values. Offering a global outlook on PR while maintaining the local sensibility and hands-on approach of a boutique firm and retaining diverse clients ranging from historic independent hotels to leading private art institutions, Xhibition tailors its PR approach to provide each client with the specific support and guidance needed to deliver impactful results.
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