Technical PR agency Stone Junction has been appointed by Precision Micro, a global leader in photochemical etching, to deliver a focused media and content strategy aimed at driving visibility in fast-evolving industrial markets. The agency will support the company’s growth ambitions across the aerospace, energy, medical, electronics and automotive sectors, with a campaign built on technical storytelling and clear, data-led positioning.
With over 60 years of experience, Precision Micro produces more than 60 million components each year for customers across a broad international base. The company’s photochemical etching process supports a wide range of applications, helping manufacturers meet complex design requirements with speed and accuracy.
Its ability to deliver high-precision metal parts at volume continues to drive demand across energy, medical and advanced manufacturing sectors. Because the etching process avoids mechanical force, the components are free from material stresses — a key advantage over conventional methods like stamping, laser cutting and CNC machining.
“Stone Junction understood what makes our work different and why it matters,” said Lee Weston, marketing manager at Precision Micro. “This isn’t just about generating coverage, it’s about building long-term credibility in sectors where specification and trust sit at the centre of every buying decision.”
The PR programme will centre on media relations, supported by long-form editorial and technical content. This will include a focus on emerging applications, alongside performance-critical parts in electronics and medtech.
““Precision Micro solves a problem many manufacturers don’t know they have until it’s too late,” said Richard Stone, managing director of Stone Junction. “Designs are getting more complex. Traditional processes can’t always keep up. Our job is to make sure engineers and specifiers see chemical etching not as a backup, but as a serious, scalable option from the start.”
Stone Junction will deliver a mix of technical national and international PR tailored to engineering audiences. The campaign is international in scope, with all written content being translated into German, Polish and French. The campaign will also help position Precision Micro as a credible alternative to conventional processes, especially for manufacturers navigating complex specifications or working to accelerate innovation.
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