Sirius Buying Group, major buying group of electrical appliance and kitchen retail solutions, is delighted to announce the appointment of UK home appliance leader, Morphy Richards, as a new Group Approved Supplier following its debut at the recent 2025 Sirius Trade Show.
Available to Members as of 1st September 2025, Morphy Richards legacy traces back to 1936, when product fanatic Donal Morphy, met consumer champion Charles Richards. A perfect partnership was born and ever since, Morphy have been making home life easier and happier with their innovative products that are designed for life and built to last.
Mark Veysey, Operations Director at Sirius Buying Group says, “Our annual trade show was a fantastic opportunity for our Approved Members to visit Morphy Richards’ stand, explore the company’s latest models and product deals, as well as learn more about their business and complete product offering to strengthen the strategic relationship between the brand and our Members.”
Known for cutting-edge kitchen appliances and home essentials such as garment care, floor care, heating and cooling, and spares, Morphy Richards is delighted to present its range of British-designed electrical appliances to Sirius Buying Group’s independent retail community as it continues to expand its international presence with a continuous stream of new product launches, which combine advanced technology with stylish, user-friendly design.
New products by Morphy Richards include the S1 Ultra air conditioner with five-in-one functionality, the Fusion Kettle and Toaster set with ergonomic handles and wood-inspired elements, and the new Accents collection of kettles, toasters, and slow cookers in the company’s signature Morphy Red colour plus new Blue and Purple options. Other innovations include the Infusechill Flavored Ice and MixChill 3-in-1 Ice Maker, new cookware range made from recycled aluminium, and a fully automatic espresso machine.
Exclusively available to Sirius Members, the Morphy Richards ‘Launch Pack’ includes key products and exclusive promotions to increase profit margins, and provide quality assurance with full product warranties, information on UK return shipping, exchange and refund policy, plus key contacts that are on-hand to provide critical support, collaboration, and new opportunities to all Members.
Matt Nicholls, Category Manager at Morphy Richards says, “We’ve been steadily rebuilding the brand’s presence in the market – and the response from the retail community has been nothing short of heartwarming. Today, Morphy is considered a heritage brand, and we’re excited about what’s ahead as we now offer Sirius Members the very best products across our different categories.”
Rob Wileman, Managing Director at Morphy Richards adds, “We have a truly unique opportunity, in the UK – Morphy Richards has an 86% brand recognition which is up there with industry-leading global brands! With the right products, a great team, and the right partners like Sirius, I truly believe we can re-establish Morphy Richards as the envy of the industry.”
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