Market leaders in pneumatics and electric motion control technology, Norgren, Bimba and Bahr are now united under one IMI brand. Going forward, the product brands will be known as IMI Norgren, IMI Bimba and IMI Bahr. 

The strategic decision not only sees a new look in place, but further enhances customer access to a wide range of standard and custom electric motion and pneumatic system solutions, and technical expertise for industrial automation sectors including food & beverage, EV battery production, packaging, material handling, and rail.

As one team under the IMI brand, all the market leading product solutions, from IMI Norgren, IMI Bimba and IMI Bahr, will continue to be available, and customers will experience no disruption to the service and support standards they are accustomed to.

Jackie Hu, CEO of Automation, IMI plc, says: “IMI Norgren, IMI Bimba and IMI Bahr have proud heritages and have been part of IMI plc for many years. Over this time, we have supported industrial customers in meeting many engineering challenges through insight, technical excellence, and a collaborative approach.  

“Yet, we recognise that better does not stand still, so as we look forward, our team will continue to work with customers across many sectors. Our new approach promises an exciting and innovation-led future for both IMI and our customers as, together, we tackle key issues such as productivity, energy efficiency and sustainability. Our existing customers can be fully assured that under the IMI brand, they will continue to benefit from our drive for innovation, our proven product solutions, our engineering expertise, and our unrivalled service.

For more information, www.imiplc.com/industrial-automation

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