Established in 1887, AEG has redefined expectations of the household appliance, in the belief that its customers should never have to settle for just good enough. With a dedication to responsible innovations that stand out in today’s home and help build for a better tomorrow, AEG specialise in cooking, laundry, fridges and freezers, dishwashing, cleaning, HVAC, and wine cabinets. Part of the Electrolux Group since 1994, AEG is widely regarded as a premium brand across the globe with its head office in Luton, Bedfordshire.
Michael White, Channel Manager – Electrical Retail Independents at Electrolux says, “My primary focus when I joined the UK team back in 2021, was to build and develop Electrolux’s product offer for the independent electrical retailer. Still today, our focus remains on the independent as we continue to dedicate company resources to significantly improve operations across our retail channels. Recognising Sirius as a key part of the independent electrical retail and kitchen studio sector by becoming an Approved Supplier is the next phase of our development, and this follows the introduction of our new Partner Program last year, which enables us to continue driving growth and support valued independents and buying groups as we go forward together.”
Marion Morton, Head of Commercial at Sirius Buying Group says, “We are really excited to have AEG supporting our members as an approved supplier to ensure our Members can achieve further growth within the UK MDA market. Our Members are always keen to develop new revenue streams in order to deliver the latest innovations and excellent customer service. Now, our Members can offer a full suite of AEG appliances that serve everyday life, and deliver on style and innovation for their customers. With this in mind, the offer from AEG will definitely support our ongoing mission to increase profitability for the independent retailer.”
The latest research from Statista indicates that the global market for home appliances is projected to grow annually by 4.86% from 2024-2028 with a volume growth of 1.7% anticipated in 2025. This upward trajectory is indicative of consumer demand for smart-enabled appliances, as more and more households embrace easy-to-use technology in the home. The addition of Electrolux Group, aligns with Sirius’ mission to ensure its members have access to the necessary support from Approved Suppliers to continue to grow their share of the market, as well as deliver value back to the supplier.
Steve Jones, Managing Director at Sirius Buying Group says, “As appliances within the kitchen living space have become even more sophisticated, offering custom solutions is important at every level. I am therefore thrilled that our Members can now benefit from AEG’s flair for innovation and commitment to surpassing expectations so they can deliver an even stronger, personalised service to their network of customers. Creating a new relationship with AEG has been very rewarding as we take great pride in being able to support our growing community of Members with the very best brands, so we can help them stay independent.”
To find out how Sirius can help your business grow commercially, please contact below:
Sirius Buying Group: email siriusoffice@siriusbuyinggroup.co.uk | tel 01395 277103 | web siriusbuyinggroup.co.uk | Office 10, Equinox South Business Centre, Bristol BS32 4QL
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