ZeroLight and Toyota Confirm C-HR VR Experience to Arrive in UK
ZeroLight and Toyota have confirmed the C-HR VR Experience will be available at VR & AR World. This will take place on October 19-20 at stand E9 at ExCeL, London, as the event will showcase the very latest advancements in the immersive technology space, with more than 130 international speakers from organisations at the forefront of VR and AR innovation. The C-HR was recently shown at the Paris Motor Show, and was created for a new, modern customer, driven by emotional considerations, individuality and being the first to try new experiences. The C-HR VR Experience has been developed with this in mind, using new technologies to allow customers to digitally discover and personalise the vehicle before its release. The VR experience previously appeared in Hungary, and will allow delegates to walk around, configure, open the doors/boot and virtually sit inside the vehicle. The beautifully sculpted hybrid crossoverâs appearance at the show will come alongside a UK tour of the vehicle itself later in the month. ZeroLight CMO Francois de Bodinat will address delegates on the importance of VR within the wider digitisation movement and its application at different stages of the product life cycle, including examples from solutions that are live in the marketplace today. The presentation will be followed by a panel who will discuss the impact of immersive technology on the automotive industry. ZeroLight have received international recognition for their award-winning visualisation technology. Deployed by international automotive brands to revolutionise the car buying journey, ZeroLightâs proprietary software displays the C-HR to an unrivalled visual quality for a totally compelling experience. ZeroLight CEO, Darren Jobling, commented: Virtual Reality offers a highly immersive experience that completely engages and excites customers. Toyota are utilising this technology in a unique way, providing people with an opportunity to discover and influence their new crossover ahead of its worldwide release.
